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You don't need to become an AI person.

You need to understand what AI can do for the person you already are. That's the whole premise of this site.

Who this is for

  • Experienced professionals who already know how to do something
  • Adults in their 40s, 50s and beyond navigating AI
  • Operators and managers
  • Entrepreneurs and side-project builders
  • Creatives and career changers
  • Small-business owners with real domain expertise

What I teach

What AI can actually do for you

Not the demo-reel version. What holds up when you put real work through it.

How to give an agent a job

Scope, inputs, tools, boundaries, and how you know it did the job right.

Where AI belongs in a workflow

Finding the expensive, repetitive or fragile parts — and leaving the rest alone.

Building the thing you couldn't build before

Turning an idea you've carried for years into something that exists.

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Good places to begin

Full archive

Learn live

Workshops and cohorts

Hands-on sessions where people leave having built or configured something useful.

See workshops

The Newsletter

Useful AI for people with sh*t to do.

One useful idea, one thing worth trying and something I'm actually building or testing.

No firehose. Unsubscribe whenever.